That Business Has to Come”: Global Webinar Empowers Diasporas to Build and Thrive in Ghana


‎In a compelling show of vision and collaboration, Rankdigital Marketing Consultancy Ltd., in partnership with Adubea & Associates, successfully hosted the inaugural edition of the Global Diaspora Business Webinar on July 30, 2025. Held under the theme “Identifying Opportunities, Building Partnerships & Scaling Your Business in Ghana,”

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‎The event attracted hundreds of participants from across the U.S., UK, Europe, and Africa—each one eager to transform their return home into a meaningful economic footprint.

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‎One participant's remark, “That business has to come,” captured the spirit of the event: a clarion call for Diasporas to stop waiting and start building in Ghana.

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‎Strategy with Impact: Rankdigital at the Helm

‎As a digital and IT powerhouse for SMEs in Ghana, Rank digital played a strategic role in delivering a high-impact experience. From web development and content curation to paid media promotion, the firm ensured the webinar was not only accessible but widely visible to the Diasporan audience.

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‎“Our mission is to make returning home a successful, sustainable journey,” said Frank Mensah Otabil, Director of Rankdigital. “This webinar was about merging digital strategy with real-world results.”

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‎Candid Conversations and Practical Guidance

‎What set this webinar apart was its interactive, problem-solving approach. Participants engaged speakers with critical, real-world questions like:

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‎“How do I navigate regulations without prior experience in Ghana’s business environment?”

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‎“Are MOUs essential in referral partnerships?”

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‎“Can I access Diaspora accounts even if I wasn’t born in Ghana?”

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‎Each query was met with expert insights, legal clarifications, and real-life examples that provided actionable next steps. Key lessons echoed throughout the session included:

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‎“Put everything in writing” when entering partnerships.

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‎“Ghanaian thrive within systems”,structure is crucial for sustainable business.

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‎“Persistence is key,” as shared by Marvin, a successful returnee entrepreneur who has built a thriving business in Ghana.

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‎Participants left not just inspired, but empowered.

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‎Banking Without Borders: CBG Leads Financial Support

‎The event was sponsored by Consolidated Bank Ghana (CBG) through its Diaspora Banking Division, which has positioned itself as a bridge for Ghanaian abroad to easily access financial tools and investment opportunities.

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‎CBG highlighted key services such as:

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‎Remote account opening

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‎Tailored investment solutions

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‎Streamlined remittance and startup financing

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‎“Banking without borders isn’t just a slogan. It’s our promise to support every Ghanaian, wherever they are,” a CBG representative affirmed during the session.

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‎From Inspiration to Action

‎The outcome of the webinar was immediate and impactful. From dozens of questions answered to real-time partnerships initiated during breakout sessions, the event reignited the entrepreneurial spirit among Diasporas.

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‎Participant feedback said it all:

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‎“This wasn’t just a webinar. It was a masterclass in coming home right.”

‎“Thanks for reminding us to stay resilient.”

‎“Just start!”

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‎Looking Ahead

‎Adubea & Associates is already developing follow-up training and one-on-one advisory sessions. Rankdigital is strategizing future Diaspora-focused digital campaigns, and CBG is scaling its outreach to ensure financial inclusion for all returnees.

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‎Together, they are creating a practical roadmap for returnees—empowering the Diaspora, one business at a time.

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‎Are you a Diasporan ready to start your journey home?

‎📧 Email: info@rankconsults.com | 🌐 www.rankconsults.com


‎Reported By Azaglo Michael 

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