That Business Has to Come”: Global Webinar Empowers Diasporas to Build and Thrive in Ghana
In a compelling show of vision and collaboration, Rankdigital Marketing Consultancy Ltd., in partnership with Adubea & Associates, successfully hosted the inaugural edition of the Global Diaspora Business Webinar on July 30, 2025. Held under the theme “Identifying Opportunities, Building Partnerships & Scaling Your Business in Ghana,”
The event attracted hundreds of participants from across the U.S., UK, Europe, and Africa—each one eager to transform their return home into a meaningful economic footprint.
One participant's remark, “That business has to come,” captured the spirit of the event: a clarion call for Diasporas to stop waiting and start building in Ghana.
Strategy with Impact: Rankdigital at the Helm
As a digital and IT powerhouse for SMEs in Ghana, Rank digital played a strategic role in delivering a high-impact experience. From web development and content curation to paid media promotion, the firm ensured the webinar was not only accessible but widely visible to the Diasporan audience.
“Our mission is to make returning home a successful, sustainable journey,” said Frank Mensah Otabil, Director of Rankdigital. “This webinar was about merging digital strategy with real-world results.”
Candid Conversations and Practical Guidance
What set this webinar apart was its interactive, problem-solving approach. Participants engaged speakers with critical, real-world questions like:
“How do I navigate regulations without prior experience in Ghana’s business environment?”
“Are MOUs essential in referral partnerships?”
“Can I access Diaspora accounts even if I wasn’t born in Ghana?”
Each query was met with expert insights, legal clarifications, and real-life examples that provided actionable next steps. Key lessons echoed throughout the session included:
“Put everything in writing” when entering partnerships.
“Ghanaian thrive within systems”,structure is crucial for sustainable business.
“Persistence is key,” as shared by Marvin, a successful returnee entrepreneur who has built a thriving business in Ghana.
Participants left not just inspired, but empowered.
Banking Without Borders: CBG Leads Financial Support
The event was sponsored by Consolidated Bank Ghana (CBG) through its Diaspora Banking Division, which has positioned itself as a bridge for Ghanaian abroad to easily access financial tools and investment opportunities.
CBG highlighted key services such as:
Remote account opening
Tailored investment solutions
Streamlined remittance and startup financing
“Banking without borders isn’t just a slogan. It’s our promise to support every Ghanaian, wherever they are,” a CBG representative affirmed during the session.
From Inspiration to Action
The outcome of the webinar was immediate and impactful. From dozens of questions answered to real-time partnerships initiated during breakout sessions, the event reignited the entrepreneurial spirit among Diasporas.
Participant feedback said it all:
“This wasn’t just a webinar. It was a masterclass in coming home right.”
“Thanks for reminding us to stay resilient.”
“Just start!”
Looking Ahead
Adubea & Associates is already developing follow-up training and one-on-one advisory sessions. Rankdigital is strategizing future Diaspora-focused digital campaigns, and CBG is scaling its outreach to ensure financial inclusion for all returnees.
Together, they are creating a practical roadmap for returnees—empowering the Diaspora, one business at a time.
Are you a Diasporan ready to start your journey home?
🔗 Visit: www.adubeaassociates.online
📧 Email: info@rankconsults.com | 🌐 www.rankconsults.com
Reported By Azaglo Michael
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