‎"GFA Partners with Procus Ghana for U-17 Champions League" ‎


                

               Story by Azaglo Michael 

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‎The Ghana Football Association (GFA) has officially signaled a new era for youth development, announcing a landmark three-year partnership with Procus Ghana Limited.

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‎The agreement, signed on May 28, 2026, at the GFA Headquarters, officially launches the Kivo Juvenile U-17 Champions League.

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‎This collaboration aims to restructure the grassroots talent pipeline by providing a structured, competitive framework for U-17 clubs nationwide.

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‎How the Competition Works

‎The new league is designed to bridge the gap between local talent and professional scouting. The path to the national championship will follow a two-tier structure:

‎Regional Qualifiers: Affiliated U-17 clubs will first compete within their respective Regional Football Associations.

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‎National Championship: Regional winners will advance to a high-stakes national stage, offering a national platform for emerging players to showcase their skills.

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‎Beyond competition, the partnership includes a comprehensive equipment support initiative, providing essential gear,including jerseys and football boots,directly to participating youth clubs.

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‎Leadership Perspectives

‎GFA Vice President Mark Addo, representing President Kurt Edwin Simeon-Okraku, emphasized the strategic importance of the deal. “The future of Ghana football starts at the grassroots,” Addo stated, commending Procus Ghana for their investment in the nation’s footballing infrastructure.

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‎GFA Vice President Mark Addo, representing President Kurt Edwin Simeon-Okraku,


‎Evans Kwofie, Head of Marketing at Procus Ghana, underscored that the partnership aligns with the company's broader mission of youth empowerment. He specifically cited Black Stars midfielder and Kivo brand ambassador, Mohammed Kudus, as the face of this initiative.

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‎Evans Kwofie, Head of Marketing at Procus Ghana


‎“Mohammed Kudus represents the spirit of excellence, determination, and ambition that this partnership stands for. His journey continues to inspire young people across the country to dream bigger,” said Kwofie.

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‎About Procus Ghana Limited

‎Procus Ghana Limited is a leading producer of household food products, including Kivo 4-in-1 Gari Mix, Kivo Hot Pepper, Kivo Ginger Powder, and Kivo Hot Shito. The signing ceremony featured key leadership, including Procus Executive Chairman Chief Ibrahim Umaru Mojo and GFA Marketing Director Jamil Marabey.

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